SOCIAL TOPOLOGY AND BUSINESS: CONFLICTOLOGICAL UNDERSTANDING CROSSING POINTS

В. В. Горшкова, А. А. Мельникова, Е. П. Тонконогая

Abstract


Currently society does not exist as a unified social body and does not submit to univer-sal laws. The social order today represents a lot of local spaces that are not reducible to each other. The study of the properties of social spaces deals with social topology, creating their classification (connectivity, compactness, dimension of areas of social reality) and building topological structures. The conflict is produced by the correlation of positions, it is embedded in objective schemes of social space and is reproduced in the actions of individual and collective actors. The social field in this context is a system of positions whose properties depend on their location in this space and do not depend on the subjec¬tive properties of those who occupy their position. However, this is not the only approach in the social topology. Another emphasis is on the multidimensionality of both internal and external characteristics of (and subject, social interactions), but also (and even more) on the «inside», the internal structure, and not only its external manifestation of this situation or the characteristics of the subject. At the same time, it is clearly traced: the main emphasis is placed on subjectivity as the subject of analysis. The social subject at the same time is a kind of «place» (topos) that defines the structure and boundaries of social reality. In the «point» of the social subject, the multitude of discursive practices of social reality engage in dialogue and lack of dialogue or conflict interaction leads to loss of integrity of the subject. The article discusses various aspects of the multidimensionality of Russian business and their traditional opposition officials, recorded conflictogenes. In addition, the article describes the scheme of activation of stereotypes, refers to situa¬tions of intergroup tension, i.e. hidden, latent confrontation between the two groups (e.g. business and government) each defends their interests, their needs and protects their values. At the same time, there is a revival of stereotypes (including ingroup and outgroup), as the tension grows to the stage of open conflict, the power of stereotypes develops. In this sense, stereotypes act as an unconscious attitude and this installation has a significant impact on parties to the conflict. Overall seems to be a promising approach to the analysis and resolution of conflicts in the field of entrepreneurship from the perspective of social topology. This approach considers not only external side, but also the diversity of underlying motivations that may be socially determined (stereotypes, archetypes), and personally significant.

Keywords


social topology; business conflict management; stereotypes in business; entrepreneurs; government officials; conflict in business

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