MODELS OF ONLINE MOBILIZATION OF POLITICAL PROTEST OF MODERN RUSSIAN YOUTH (RESULTS OF AN EMPIRICAL STUDY)

Abstract

The paper considers the problem of empirical search for models of online mobilization of the youth protest movement in the modern Russian metropolis. In the political practice of many countries, young people have become one of the most important objects of influence of various political actors, both internal and external. Also, in Russian political protest, young people are traditionally the driving force. In the last decade, the online environment has become the most effective and operational communication field for the construction of the political process. The greatest political impact was achieved by the online organization of protest actions, the key element of the strategy of which was the mobilization of the masses. The objectives of the study are to use multidimensional methods of analysis to identify the features that influence the formation of online mobilization models, and to give a descriptive description of each of the models. To study the problem, an online survey of representatives of the younger generation in all megacities of the Russian Federation was conducted, during which latent factors of political action in the online environment, online mechanisms for attracting the attention of users of social networks to political problems that play the role of a protest trigger, and types of political participation were identified. With the help of classification methods, the obtained factors were obtained four models of online mobilization of the political prosthesis of the youth of modern Russia.